The Power of Words to Sell Your Home

Apr 30, 2014 by

A new study reports that the words used in listings can help increase the sale price of the home. On average, each property characteristic mentioned in a listing increased the sale price by just under 1% and the probability of selling the home by 9.2%. The study found listings that provided detailed information about amenities and features such as granite countertops and wood-burning fireplaces, sell for more money. Of course, if it’s stated the home must, indeed, have these features. The study didn’t include standard features, just the premium ones. A listing with 15 additional property characteristics can sell for about 13.5% more.

So, when it comes time to sell, think of your home’s features and how you’d describe them to your dear friend. Your agent and you can then determine which words evoke the most positive emotion and paint the best picture of your home.

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